Party Rental Hosts 41 Annual Benefacto Ball

A large fundraising event is held every year for Community Memorial Hospital and the recent gathering has been their 41st celebration. With the help of Ventura Rental Party Center, this yearly occasion has been a complete success! 

This year, the party rental company has decided to make the theme interesting with zero-waste as their inspiration. 

“The Benefactors Ball is an annual event for the hospital with a different theme and location each year. We provided all the rentals for this event, including a beautiful Tidewater canopy, custom gobos, Ranchero-style warm wood tables and amazing fabrics to create a French countryside feel.” said Heidi Whitcomb, CEO of Ventura Rental Party Center.

The California based company aims to have a hundred per cent for zero-waste.

“We have been interested in zero-waste events for a few years. We did an event in 2010 with this same organization and we were able to achieve a 97 percent diversion rate. After experiencing that event and learning from it I was sure with a little extra effort we could hit 100 percent,” Whitcomb says to Rental Managemente Mag interview and then added "In Ventura, we have an excellent waste management company, Harrison Industries. Knowing that they are very interested in helping the communities they serve reach the strict mandates of California AB 341 that require cities and counties in the state to divert 75 percent of waste from landfills by 2020, we knew we had a partner. Harrison Industries is also partners with Agromin, a local business whose company motto is ‘Soil for a greener world.’ Agromin and Harrison embarked on a pilot program of food waste recycling in April of 2012. Agromin is now handling over 37 tons of food waste per day.”

Though it is a difficult event to achieve every year, the company continues to be successful by obtaining roles. The company sticks to being the event planner role while help from the hospital, Harrison, Agromin, Limoneira and Plated Events by Chef Jason are also playing along. 

“This event takes about 11 months to plan and bring to fruition. I serve on the volunteer committee to plan, organize and make this event happen. We meet every month for the first few months and then have increased meetings and communication as the event grows near,” Whitcomb says.“Limoneira is a leader in integrated pest management. They have established a solar orchard and are in a partnership with Agromin to supply their soil amendment and mulching products. The environmental commitment of our client and business partners is key to making zero waste a goal of high priority to us,” In addition, Community Memorial Hospital is in the process of building a new facility and is attempting to achieve a LEED Gold standard certificate. Due to their consciousness, we feel it is important to follow through with the same goals in their events.Zero waste meant that we looked at every item that was used in the event, from the food coverings to the coffee stir sticks and the pull ties that the lighting contractor used. We had to make sure that all vendors were informed of the goal and that they were committed to it as well. Zero waste was achieved by getting all vendors and suppliers informed and ‘sold’ on the idea of this being a completely zero-waste event. The caterer, Plated Events, was very helpful in working with us to make sure we used special food wrap, a certain type of aluminum foil and all other items that were reusable, recyclable or compostable. We worked with all event participants, including the band, lighting services and coffee vendor to make sure they were able to achieve the zero-waste goals on the service they provided or we assisted them in finding a solution to any difficulties they had,” she explains in an interview with Rental Management Mag. 

Sorting of wastes were done by the Plated Event staff to make recycling and composting possible. The rest were sent to the landfill but with a visible minimized amount. 

The 815 lbs of food waste were separated from the 455 lbs of waste to be recycled. Overall, 1270 lbs were strategically managed to draw away from pollution. According to Whitcomb, this yearly event has always been successful with waste managements and has always outnumbered others when it comes to recycling and composting. 

“Creating a zero-waste event is very possible with a bit of forethought and planning,” Whitcomb says. “Zero waste is also great for event rental companies because it generates additional rental items. Clients need to use glass instead of plastic. They need to rent recycling containers. They will need water pitchers instead of plastic jugs. Set yourself apart as a conscience leader in this area. Rental is the ultimate reusing. Every event may not be able to be zero waste, yet if we can make a little bit of a difference on each event, we will definitely be going the right direction.”

Posted by Diane Araga, on January 31, 2014 at 10:00 AM