Trademark Feud Between Everlast and Party Rental

The feud between the two different companies has been around since the trademark "Jump Around" has gone popular among the public. Everlast on one had, being a successful solo artist in the 90's with his hit single "Jump Around" while the rental company on the other hand uses it as their name.

The 44-year old artist is indeed in a good position to be annoyed to the party rental as it has always been his trademark to have those two words synonymous to him and his band. The party rental, Jump Around Party Rentals, is now facing legal dispute with the name and charged with "egregious violation" as claimed by Everlast to be an intellectual property. 

The Long Island based company offers bouncy castles, dunk tanks and portable toilets, which at this point of view could be very fitting to their name. However, the company also used a slogan that seems to be pirating Everlast's song : "If you want to get down, jump around" which has certainly been related to the name and the song "I came to get down, I came to get down."

In the pursuit of claiming it as his own trademark, Everlast continues on with the case and aims to cease this party rental from using it further. 

Posted by Diane Araga, on January 4, 2014 at 10:00 AM